Okresní hospodářská komora HODONÍN

Seminář na téma "Efektivní propagace firmy v zahraničí"

6. November 2015

RHK Brno s OHK Hodonín Vás v rámci aktivit sítě Enterprise Europe Network zve na jednodenní seminář na téma "Efektivní propagace firmy v zahraničí".

EFEKTIVNÍ PROPAGACE FIRMY V ZAHRANIČÍ

Chtěli byste zlepšit propagaci firmy v mezinárodním prostředí? Chcete získat více zahraničních zákazníků? Zefektivněte Váš mezinárodní internetový marketing.

Termín semináře:
pátek 6. listopadu 2015 od 9:00 do 15:00 hodin (prezence účastníků od 8:30 hodin)

Místo konání:
školící místnost OHK - Kasárenská 4, 695 01 Hodonín (příjezdová mapa >>>)

Přednášející:
Mgr. Jan Bruštík, MBA; Vyacheslav Tyshchenko, společnost PartnerCIS, s.r.o.

<<< ÚČAST NA SEMINÁŘI JE ZDARMA >>>

Obsah semináře:

  1. Úvodní slovo - představení služeb Enterprise Europe Network - Mgr. Oto Hrdlička, vedoucí zahraničních vztahů RHK Brno/EEN Brno
  2. Prezentace služeb pro exportéry - vládní agentura na podporu zahraničního obchodu CzechTrade (Ing. Dagmar Matějková)
  3. Úvod zahraničního marketingu
  4. Zahraniční trhy a internetový marketing (úvod, potenciál, výhody a nevýhody, vyhledávače a analýzy KW)
  5. Web jako cíl návštěv a zdroj poptávek
  6. Internetová reklama a propagace
    - SEO
    - PPC
    - Sociální sítě
    - Ostatní (youtube, newsletter, affiliate)
  7. Analýzy výsledků
  8. Případové studie

Co se na semináři dozvíte?

  • O moderních způsobech propagace v zahraničí
  • Jak vytvořit úspěšnou internetovou kampaň v zahraničí
  • Jak vypadá efektivní web a jak pracovat s návštěvami
  • Způsoby internetové reklamy v zahraničí
  • Jak si spočítat úspěšnost reklamní internetové kampaně
  • O praktických přínosech zahraničního internetového marketingu

Přihlášení je platné po zaslání registračního formuláře. Kapacita učebny je omezená. Občerstvení zajištěno.

Registrační formlulář naleznete ZDE >>>

Kontaktní osoba:
Tomáš Synek, +420 724 613 020, info(at)ohkhodonin.cz

Služby Enterprise Europe Network jsou financované z programů Evropské unie COSME a Horizont 2020 grantovou smlovou číslo 671 783 a Ministerstvem průmyslu a obchodu ČR.

<media></media>Pozvánku naleznete ZDE >>></media><//media>

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